Rank My Firm

Exploring the barriers and growth opportunities for law firm marketers

Based on insights from 100 managing partners and lawyers across the top 200 US and top 100 UK law firms, with median firm sizes of 800 attorneys and 500 lawyers respectively, this report explores the key challenges and opportunities around cross-selling and collaboration in today’s market. All respondents held at least some responsibility for business development and marketing, with 46% reporting significant responsibility in this area.

Key findings:

• Only 19% of firms strongly agree they are effective at cross-selling
• 55% say cross-selling is one of the most important sources of revenue, yet most firms lack the infrastructure to make it happen
• 58% cite pricing rises as their primary growth strategy, the same lever driving 54% of client losses
• Lawyers lack visibility into colleagues’ expertise, the number one barrier to cross-selling, cited by 55% of respondents

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